Ben’s journey from the US American agricultural industry to Central Asia reflects both a professional calling and a deeply personal mission.

What’s unfolding with his team on this farm is more than a project, it’s a process of testing and experimentation, of successes and failures as the team discovers what truly works on the field.

Better seeds, better practices, and a stronger agricultural foundation can ripple outward, affecting not just farms, but communities.

In the end, it all starts with a simple idea: help farmers start the season off strong, confident in what and how they’re planting.

From there, everything else can grow.

Born in 1914 in Iowa, Norman Borlaug was an American agronomist who developed high-yielding, disease-resistant wheat varieties that revolutionized agriculture and saved millions of lives.